About me

I’m a Lead Designer with over 15 years of experience across publishing, cosmetics, and manufacturing industries. My career has been shaped by a mix of high-pressure environments, like managing production for top publications at the National Magazine Company and content Avon Cosmetics, to strategic leadership roles, where I now head up creative direction and mentor a designer. I’m a firm believer that great design is a balance of big-picture storytelling and a meticulous eye for the technical details.

Most recently, I’ve been leading the charge on moving brands into the B2C space, creating identities like GetSnug and B2B indentities like eva crm. Whether it’s developing a custom typeface for a new logo or directing social video content, I love the challenge of taking a brand and making it feel human, approachable, and distinct from the competition.

Beyond the Screen

When I’m not at my desk, my life is usually a mix of movement and making. I’m at my happiest going on adventures with my young family, getting some headspace on a long run, or picking up a guitar.

I’m also a craftsman at heart. I spend a lot of my spare time hand-crafting leather goods, a process that requires total patience and precision. There’s something incredibly rewarding about working with your hands, and I find that the "measure twice, cut once" mindset of leatherwork is exactly what makes me a better, more deliberate designer.